Mâche & Maché Edible packaging project transforming fruits and vegetables into zero-waste wrappers that enhance taste and replace single-use packaging.
- Nationality
- France
- Group
- Mâche&Maché
About Project
This project is an innovative attempt to fundamentally improve the problem of single-use packaging. In France alone, more than 37 billion disposable containers are consumed each year, creating massive waste and carbon emissions. Conventional alternatives have fallen short in taste or usability, but this project offers a solution through edible packaging made from fruits, vegetables, and other natural ingredients.
Mâche&Maché’s packaging fulfills essential functions — resisting oil and moisture, ensuring durability, and enabling folding and wrapping — while also enhancing the flavor and experience of food. By upcycling surplus agricultural produce into high-value edible materials, it contributes to food waste reduction and transformation of packaging itself into a joyful, meaningful part of the meal. This is more than a technical fix for reducing trash; it breaks the inherent notion of “packaging = waste” and opens new cultural imagination linking food and environment.
Tested in numerous bakeries, restaurants, and food courts, the packaging has received positive consumer responses, with over 15,000 units sold. Co-developed with designers, food scientists, chefs, and artisans, its durability, safety, and sensory qualities were validated through pilots with food service companies and catering partners. Direct consumer feedback helped further refine the concept, resulting in edible packaging that is sustainable, appealing, and immediately applicable in daily life.
Edible packaging promotes circular thinking across the food industry, helping form sustainable habits in everyday life. With strong industrial potential for global expansion, Mâche&Maché proposes a new food culture that combines taste, sustainability, and creativity.